After your event... what next?

Posted on Mon 9 November 2015 at 2.56PM
Categories: Tips

Reports screen visible on a device

Following your event, you can breathe a sigh of relief that it all went swimmingly! But don't become complacent, you can use this time to take a look at your Reports to see what went well and how you can use this data to inform your next event.


The Event Run, is particularly useful post-event, as the attractive pie-charts show the proportion of tickets sold that were Full Price/Concessionary/Complimentary etc.

This provides a clear comparison between the types of tickets sold and can inform your future ticket pricing. For example if 90% of your tickets were Concessionary, you could consider charging the same price for all tickets and just have one ticket category.

The pie charts also reveal information about how customers are finding your events. This is great for indicating your marketing approaches that are most beneficial.

Reports visible on the screen

Customer Data

Your Customer Database is automatically updated every time a booking goes through the TicketSource system whether that be online, via the TicketSource Telephone Box Office or in-house.

Customer contact preferences are also updated when they purchase tickets, so you don't need to worry about complying with the Data Protection Act as the system can filter out those customers who have given their permission to be contacted.

You can then export the list of consenting customers as a CSV file, to be used for your promotional emails.

Email Campaigns

TicketSource is now integrated with MailChimp, so you can send professional-looking emails to your customers with ease!

You could use this an opportunity to thank them for attending, and to offer them a discount for being a loyal customer to use for a future event.

Encourage Customers to become Members by offering incentives, such as Members only discounts, or priority booking etc. They get the bonus of saving money, and you get confirmed revenue for upcoming events.

If you're sending out an email to advertise your upcoming events, don't forget to include a BUY TICKETS link so customers can easily buy your tickets whilst you have their attention. With increasingly hectic lives, people can quickly become distracted, so make it as easy as possible for people to find and purchase your tickets.

MailChimp logo and 'create fuss-free promotional emails' text

Social Media

Stay engaged with your customers on your social networks to keep them interested in your events.

You could even ask them for feedback. What did they think of the production? What would they like to see more of? This info could be used to inform your decisions about future events.

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