Creating customer loyalty

Posted on Fri 3 July 2015 at 5.14PM
Categories: General Discussion, Tips

wordcloud of loyalty words

It can be difficult to build customer loyalty and perhaps even more difficult to understand the best ways of doing this.

We've been looking at great ways you can build loyalty amongst your customers and some of these are detailed below:


Ask your attendees what they thought. Feedback provides an invaluable insight into the thoughts and feelings of your customers. What did they like? What worked? Would they recommend the event? Feedback can arm you with great ideas on how to improve your next event.

Engage your audience

Offer something a little bit different for customers. Depending on the event, you could tailor it to suit. For example, on opening night of a new production, you could provide welcome drinks. This can build enthusiasm and make people aware of your venue and events.


We all love to win something! Competitions can create a real buzz of excitement around your event. You could even use this as a way to nudge customers towards your website to buy tickets. For example, you could enter customers into a free prize draw when booking for a specific event.


Newsletters and event listings can provide your customers with the impetus to purchase (as long as they have provided permission to be contacted). If you frequently ask for donations, a newsletter is a great way to let your customers know how their kind donations are being used. You could even put together an attractive pie chart to display this info visually.

Great customer service

Train your employees thoroughly and they will be able to provide great customer service to your valued customers at every point of contact. A great all-round experience goes a long way to making your venue memorable to your customer.

Provide incentives

You could offer incentives to customers, encouraging purchase of tickets during off-peak seasons. These incentives could even extend year-round, to your most valued customers or those who book for multiple events.


Each customer is unique and their circumstances will vary. By considering their needs, they will see that you treat them as an individual and not just a ticket number.

Without customers, there’s no event. Make them feel special and valued and they’ll want to return. They may even recommend friends and family who will come along next time!

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