How did you hear about this event?

Posted on Mon 20 February 2017 at 10.08AM
Categories: Features

Knowing where a customer first heard about an event is critical in helping you determine which marketing activities are working effectively in promoting your events.

Every customer who makes a booking with TicketSource is given the opportunity to let event organisers know how they heard about the event.

We've provided event organisers with the ability to supply and maintain their own list of referral options via the TicketSource account ("Settings | Events" menu option).

For example if you've paid for an advert in a local newspaper, you can add that to your list of referral options to see how people are finding out about your events. You will then be able to review which of your advertising channels is generating the best results. This knowledge can then inform your future marketing efforts.

screenshot of the Referral Options

screenshot of the referral source summary pie chart

The pie charts give you instant visual feedback on which of your marketing channels are the most successful.

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