How secure websites benefit ticket sales

Posted on Thu 11 May 2017 at 9.22AM
Categories: General Discussion

man buying online using his card

Many people are, understandably, cautious about buying online. In this increasingly digital world, customers are becoming accustomed to looking for the little green padlock or HTTPS in the address bar to determine the security of a website.

Customers want reassurance that the site they're buying from is one they can trust. TicketSource uses the latest extended validation security (EV SSL) certificate, ensuring tickets are sold in a safe and secure environment.

Our extended validation SSL means that a green address bar and padlock icon is displayed along with the 'https://' prefix, so potential customers can be assured that they are buying from a secure site.

As of April 2017, half of page one Google results are now HTTPS. By using a ticketing site like TicketSource, your event listings will appear higher in search rankings and you'll be likely to benefit from more sales as your events are easier for people to find.

screenshot of the secure green padlock on the TicketSource website

What is HTTPS?

HTTPS protects the security and confidentiality of data between a customer's computer and the website they are accessing. Customers, quite rightly, expect to be protected whilst browsing online. 

Their data is protected by layered protocol, to keep it secure so that as someone browses a website, their connection across pages is kept private to avoid 'man-in-the-middle attacks' that can intercept their activity or steal identity information.

By using TicketSource you can rest assured that your customers' transactions are secure, as your listings page, like our website, will also have the HTTPS security validation.

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