How to launch a successful marketing campaign

Posted on Fri 21 October 2016 at 10.48AM
Categories: General Discussion

Trio of devices with an email on screen

Marketing campaigns form an integral part of your promotional communications with your customers. As such, they need to be carefully planned and monitored, with specific goals attached to each campaign.


For example, are you looking to attract a new audience? Or maybe increase loyalty amongst your existing customers? Once you have your goals determined, you can start developing your ideas for promotions.



Social media promotion


Your social media is the perfect way to reach out to your customers and keep them informed of the upcoming events that you will be putting on. Keep people excited by posting photos from dress rehearsals, stage sets or team photos.


The tracking tools on your social networks will enable you to see which of your posts are most engaging. For example do your followers prefer to watch short videos? Or are they more interested in clicking through to the links you post? It's an easy way to find out what your audience prefers and you can then start giving them more of what they want.


Tools like Hootsuite or Buffer can automate your tasks to make it easier to post across your social media networks and save you time.


To help with your online promotion, when you list your event with us, we post it to the UK's biggest entertainment guide – Ents24, and what's on websites The List and Eventful.



Email Marketing


Keep your email subscribers interested by sending them content they want to read. Think about ways to maintain loyalty – why should people spend their disposable income on your events?


If you want to boost ticket sales for an upcoming event, an event-specific mailout to past customers is sure to help. Make sure you don't send a mailout advertising an event to people who have already booked for it though, as it's unlikely to go down well! With TicketSource, you can choose to exclude customers who have already booked for an event, making it easy to send out emails to specific groups of customers.


Our MailChimp integration enables you to design and send emails out to your customers without the hassle. You can experiment with the email to send different versions to see which customers prefer. You can even set the versions to be sent at different times or on different days to test which version performed the best.


With more and more people viewing emails on their phones, you'll want to be able to see what your email will look like on mobiles. MailChimp enables you to preview this without you needing to write any code!



Tracking your goals


Once you've got your promotional materials ready, keep a close eye on what worked and what didn't. For your online promotion, this is easy as the tracking tools provided by social media enable you to see what people clicked and engaged with. MailChimp even provides you with tools to see when people opened your emails, and what they clicked on.


If you've paid for an advert in a newspaper or local magazine, you might be wondering how you could see if it's had an effect on people's decision to buy tickets. With TicketSource, you can customise the referral sources that people can choose from to explain how they found out about your event.


This will give you a valuable insight into what was most successful and you will be able to wisely invest your money into the channels that returned the biggest results.


Referral source summary example


Take a look at our website to see what we could do to help promote your listings.


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