Measuring the success of your social media

Posted on Wed 22 February 2017 at 2.54PM
Categories: General Discussion, Tips

Looking at Facebook insights on a mobile phone

With all the effort you invest in your social media, it'd be great to know that people are actually seeing your posts. If they don't see them, they won't know about your awesome upcoming events!

Social media networks have some great in-built tools for monitoring the effectiveness of your posts. You can even run paid adverts by targeting specific audiences through the individual networks.

Facebook Insights

Your Facebook Page gives you a wealth of information about your Page visits. Likes, audience reach and post engagements are all tracked for you to see which of your posts people are most excited about. If you have videos on your Page, the Insights will give you info on how many times it was viewed.

You can also compare the success of your posts organically (unique unpaid views) vs. posts you have paid to 'boost'. The 'Posts' section gives you at a glance info on how your posts perform based on the days of the week and times of the day. When is your audience online? When are they engaging most with your content? With this data, you will be able to see if there are any trends developing for optimal posting times.

The 'People' section of Insights will give you info on the demographics of your audience to inform your future posting.

Twitter Analytics

Twitter has some handy built-in tools for finding your top performing tweets and mentions. You can see the likes and retweets your posts have earned.

Drill down further by looking at your engagement rate for each tweet and see which of your tweets are most successful. Are people clicking the links you post or do they prefer to watch your videos?

By looking at your 'followers dashboard' you can see an indication of the demographic and interests of your audience to help with your tweeting.

LinkedIn Analytics

The analytics section within LinkedIn gives you an insight into the demographics of your followers and of your visitors. You can also see how many people are seeing your posts, and if they click to engage with your posts.

Paid online advertising

We have analytics and tracking tools to monitor your booking conversions, so you can get the most from your online paid advertising. You will be able to see who is looking at your event listings and going on to book tickets.

TicketSource Referral Source Summary

Within your TicketSource account, the Referral Source Summary pie charts will give you an idea of how people are finding out about your events. 

During the booking process, your customers are asked "how did you find out about this event?" – Are they seeing your posts on Facebook? Or perhaps you've sent out a promotional email? – Their responses are compiled into the pie charts you'll see in the Event Run Summary. You can find this info under the Reports | Event Run Summary option.

You can customise the list of Referral Options people can choose from for how they discovered your event under Settings | Events. For example, if you paid for an advert in the local newspaper you can add that as an option for people to select. This can be great for analysing whether a promotional campaign you ran was worth the spend.

Referral source summary pie chart

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