Tracking your ticket bookings with analytics

Posted on Fri 14 September 2018 at 2.01PM
Categories: Features

Google analytics dashboard


Our Analytics & Tracking feature lets you get the best from your online paid advertising by allowing you to track your booking conversions through TicketSource using Facebook Ads, Twitter Ads and Google Analytics.


It looks daunting at first, but don't worry, we've put step-by-step guides together explaining how to start using these tools. These will enable you to see if your potential customers are converting into paying ticket buyers.


You can also use this data to analyse if your marketing spend could be better used elsewhere. If you're running banner adverts on websites but you're getting low numbers clicking the adverts, your spend may be put to better use elsewhere.


Spend time going through your numbers and getting to grips using your analytics. By using your Google Analytics and your TicketSource dashboard you will be able to see which of your sales channels are the most successful in gaining ticket sales.


You can find the analytics options by clicking the "Settings | Analytics and Tracking" menu option in your TicketSource dashboard to see where your ticket sales are coming from.


Step-By-Step Tracking Setup Guides


For a step-by-step guide to setting up tracking, take a look at our Knowledgebase articles:


Configuring Google Analytics


Create a tracking pixel with Facebook


Create a tracking pixel with Twitter




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