Tracking your ticket bookings with analytics

Posted on Fri 14 September 2018 at 2.01PM
Categories: Features

Google analytics dashboard

Our Analytics & Tracking feature lets you get the best from your online paid advertising by allowing you to track your booking conversions through TicketSource using Facebook Ads, Twitter Ads and Google Analytics.

It looks daunting at first, but don't worry, we've put step-by-step guides together explaining how to start using these tools. These will enable you to see if your potential customers are converting into paying ticket buyers.

You can also use this data to analyse if your marketing spend could be better used elsewhere. If you're running banner adverts on websites but you're getting low numbers clicking the adverts, your spend may be put to better use elsewhere.

Spend time going through your numbers and getting to grips using your analytics. By using your Google Analytics and your TicketSource dashboard you will be able to see which of your sales channels are the most successful in gaining ticket sales.

You can find the analytics options by clicking the "Settings | Analytics and Tracking" menu option in your TicketSource dashboard to see where your ticket sales are coming from.

Step-By-Step Tracking Setup Guides

For a step-by-step guide to setting up tracking, take a look at our Knowledgebase articles:

Configuring Google Analytics

Create a tracking pixel with Facebook

Create a tracking pixel with Twitter

Free Event Organiser Newsletter

Get free professional advice and information regarding event organising sent straight to your inbox.

You may opt-out of future TicketSource emails at any time using the unsubscribe link within the email. Read our Privacy Policy here.

Popular Posts

Q&A with Alex Adams, Managing Director of the Royal Hippodrome Theatre, Eastbourne

From Charlie Chaplin and Vesta Tilley to Peter Andre and Strictly’s Giovanni Pernice, the Royal Hippodrome Theatre has been...

Christmas Event Report 2018

Download Report Gain actionable insight on how to improve the ticketing of your Christmas events with our first annual Christmas Event...

How Brio Leisure Have Harnessed The Power of TicketSource

Brio Leisure manage sports facilities and performance venues across Cheshire, offering a wide range of recreational activities. We spoke to...

How to Successfully Market an Event: 10 Point Checklist

Head of Marketing at TicketSource, Terry Rosoman, lists the ten-point checklist he follows to ensure a successfully marketed event.So...

Case Study (13)
Features (15)
News (17)
Tips (11)
Updates (8)