Once your event is set up and you're ready to start taking bookings, it's a great idea to set up your event on Facebook too and take advantage of their viral promotion in the form of the News Feed.
All too often event organisers are disappointed by ticket sales lower than they were expecting. This can quickly be turned around by addressing a few simple but often overlooked issues.
Lack of event information
Once your event page is up and running, make sure you have included all the information that potential ticket buyers will be looking for.
Clearly show all the basic information, including the date, start time, ticket prices, venue address and a highly visible link or button to buy tickets. Don't worry if all the info isn't available yet, you can add more info and photos as you go along. But if the main information is not present on the event page, customers will not be able to make the decision to buy the tickets at that moment, as they won't have all the info at their fingertips.
TIP: It might even be worth including the end time; people with small children or those who need to make travel arrangements will appreciate an approximate end time being displayed.
Inviting all your Facebook friends seems like a great way of getting customers into your event. But this doesn't necessarily mean that they will be interested in going to the event. Facebook allows you to invite people by association, so if you have organised events on Facebook before, you can invite the group of people who attended that event to the new event.
Using this feature means that the people you invite are more likely to buy tickets, as they have previously attended one of your events. In turn they may have friends who would also be interested in your event. The more people who engage with the event, the more people who will see it as it gets shared and liked.
Lack of Cross Promotion
When promoting your event on Facebook, think beyond just your Page and Event. By using your unique sales page links you can share these on Twitter so customers can easily find the tickets they want. Or if you use Instagram, Pinterest or any other photo sharing site, you could upload your BUY TICKETS links along with photos to build some buzz for the event.
Encourage your staff and team members to share your event links and photos to further increase the reach of your event.
Dull Event Page
Once you set up your event page on Facebook, remember to keep it updated. The goal is to keep customers and potential attendees engaged and excited about the upcoming event.
Consider the possibility of organising pre-event competitions or behind the scenes sneak peaks. Post info that people are likely to want to share with their friends and you'll soon see your Event popping up elsewhere on the News Feed.
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