Mailchimp is a web based email marketing service enabling event organisers to manage marketing lists, and compose and send marketing campaigns to subscribed customers.
By integrating your TicketSource account with your Mailchimp account, your customers' details and their marketing preferences will be added to your Mailchimp account when they complete a booking. You can then send marketing emails to your customers using Mailchimp.
If a customer does not want to receive marketing material from you (i.e. they have not ticked the box during the booking process to receive information from you about your forthcoming events), their information will not be transferred to Mailchimp. Similarly, if a customer requests through Mailchimp or TicketSource that they stop receiving marketing emails, the two systems will 'talk' to each other to ensure marketing preferences are updated.
Mailchimp offers a free plan enabling event organisers to maintain 2,000 subscribers and send 12,000 emails per month for free. For more and information and to sign up for a Mailchimp account, click here.